The Posting System
Postwerks studies your search market, plans the week, writes in your voice, pushes drafts to your CMS and reports back on what earned a click. It has put our own sites on page one inside three weeks, and it has firm opinions about which searches ever pay a click. Das good!
Postwerks runs the Scheme portfolio and our client work. Leave your email, we read your Search Console, and then we tell you exactly what we would do with your corner of Google. Wunderbar.
Four sites of our own run on Postwerks today, and these are their Search Console figures. Small sites, young domains, and we file the same report every Sunday whether the news is good or bad.
Impressions
11× in 28 days
One consumer SaaS project increased search impressions over 11× in 28 days, from 255 to 2,796, on the back of 48 guides published at two a day.
Time to page one
3 weeks
A niche affiliate site reached page one on its first keyword cluster within three weeks of launch. Indexed from day one, with no manual URL submissions.
From zero
3,128 impressions
A brand-new domain earned 3,128 search impressions in its first 28 days. Forty-four guides, every one fact-checked against a source list.
Click-through
7.3% CTR
An editorial website achieved a site-wide search CTR of 7.3% at an average position of 8.8. Its best page runs at 10.5%. Postwerks writes for clicks.
Source: Google Search Console, 28-day windows to mid-September 2026. Client work is excluded from every figure above, because that traffic predates us and we count only what we can attribute.
Google answers most questions on the results page now, so ranking and getting paid have come apart. Every keyword gets one test before it gets a page. Would two honest sentences end this search? Where the answer is yes the click never arrives, at any position, however well you rank, and we spend your money elsewhere.
Page-one click-through
0.00% for how-to pages
On the sites we run, a page built as a browsable list takes 8.45% of its page-one views as clicks. The same subject written as a how-to has never taken one. The shape of the page is a measurement, so we write the shape the search rewards.
Your best page
196 of 204 clicks in 90 days
On every site we have read, one page earns nearly all of the clicks and nobody is working on it. That page is your real authority. We build the next pages around what it already ranks for and move its strength to them one at a time.
Measured after
30 / 60 / 90 days, every page
A page that misses gets one rewrite. If the rewrite does not move it, the page goes and its traffic is redirected somewhere that works. You are paying for clicks, so we would rather delete a page of ours than defend it.
We ran the test on ourselves first. One of our own sites reached page one, collected 685 views, earned zero clicks, and we stopped writing for it that month. The rule has since kept four niches off the drawing board.
Postwerks is us, with a console on top. We do the research, planning, writing, publishing and measurement, on a schedule we keep.
01 · Research
Keyword universes of a thousand-plus terms per site, refreshed on a schedule. A hundred live results pages scored per site per week, so the plan is built on what Google shows today. Most keyword tools are still quoting you the spring.
Search Console · DataForSEO · live SERPs02 · Click yield
Before Postwerks writes a word it checks, on the live results page, whether anyone clicks on that search at all. Google answers many searches itself, and a page written for those earns admiration and nothing else. The effort goes where the clicks are.
Terminality screen · CTR by shape03 · Planning
A planner decides what to write, what to refresh and what to retire, using written decision rules you can read. Young domains ramp slowly; volume follows indexation evidence. It never publishes seven pieces on day one because a spreadsheet said so.
Pace ladder · refresh · retire04 · Voice
We train on your writing samples and hold every draft to an edit spec: banned words, house numerals, the closers you actually use. Custom facts and guardrails cover the things that must never be wrong. Two authors on one site get two registers.
Voice docs · facts · compliance05 · Publishing
Adapters for Ghost, Webflow and static sites deliver finished drafts with titles, metas and internal links into your CMS. Your editor reads, edits and ships. Wunderbar!
Ghost · Webflow · static · drafts only06 · Intelligence
A weekly Search Console snapshot per site, a Sunday exec digest with the actions that matter, and a daily scorecard with traffic, clicks, money and signups. Pages that decay get flagged for a rewrite; pages that never earn a click get retired.
Weekly · Sunday · daily07 · Kill gates
Before a site launches, the gate is on paper: indexation by month three without crutches, a click-through floor, a revenue signal by month nine. Sites scale on evidence or stop on evidence.
Gates in writing · scored weekly08 · Listening
Daily monitors on Reddit and Google News surface the threads worth joining, with a suggested reply in your voice. Outreach drafts come from a prospect library kept per site.
Reddit · News · outreach09 · Console
Foundations for voice, facts and compliance, versioned. A red-yellow-green health board per site. Ship-it and Push-to-CMS buttons for the pieces you want to see before they move. Row-level security keeps each client in its own lane.
Multi-tenant · site health · one login1
Upload writing samples, the facts that must be right, and the things you will not say. Postwerks builds voice, facts and compliance docs from them.
2
We connect Search Console, mine the keyword universe and score the live results pages. You get an audit and the first plan.
3
Every week the planner picks the work and the writer delivers finished drafts to your CMS. Your editor approves.
4
Weekly reports, a Sunday digest and a daily scorecard tell you what earned a click. We adjust the plan.
Brands and publishers with a real audience, a CMS and an editor who wants finished drafts instead of a blank page. We are onboarding one client at a time.
No. Postwerks pushes drafts. A person on your side presses publish. There is no switch to turn that off.
It sounds like your writing samples. Every draft is held to an edit spec built from them, and we strike every word that reads as generic.
Waitlist pricing is agreed per site once we have seen your Search Console. Leave an email and James replies.
Ghost, Webflow and static sites today. Others when a client needs one; the adapter contract is small.
SCHEME Studio, a venture studio in London. Postwerks is how we run our own portfolio of sites. Every rule in it was paid for with our own traffic. We ranked, we watched, we learned which searches pay, and we wrote it all down so you can skip that part.
The whole job, every week. Postwerks studies your market, plans, writes in your voice, pushes the drafts into your CMS and reports what earned a click.
A content team needs the whole week for this. Ours is done by Tuesday and spends Wednesday admiring the report.